What is an example of cultural convergence?
Accessing Language The English language is a prime example of cultural convergence on a global scale. English has become a main language of communication for people around the world. Driven by economic realities, many countries have endorsed English as a language that is necessary for their citizens to learn.
What is Henry Jenkins concept of convergence?
According to Jenkins, convergence is a two way street where both media companies are looking to push content across media platforms for added revenue while the consumers are learning how to make media and become active participants, shifting the control of the flow of media.
What type of culture features both top down and bottom up approaches to the creation and distribution of media content as coined by media scholar Henry Jenkins?
In the world of media convergence, every important story gets told, every brand gets sold, every consumer gets courted across multiple media platforms. Right now, convergence culture is getting defined top-down by decisions being made in corporate boardrooms and bottom-up by decisions made in teenagers’ bedrooms.
What is the convergence of three cultures?
What was the convergence of 3 cultures? Cultural convergence is the theory that two cultures will be more and more like each other as their interactions increase. Basically, the more that cultures interact, the more that their values, ideologies, behaviors, arts, and customs will start to reflect each other.
How do the media converge?
Media convergence refers to the merging of previously distinct media technologies and platforms through digitization and computer networking. This is also known as technological convergence.
What is the definition of cultural convergence?
• Cultural convergence – where different. cultures become similar or even come together.
How did Henry Jenkins define convergence as it applies to new media?
Henry Jenkins argues that media convergence goes beyond a mere technological shift, insisting that it also represents a shift in industrial, cultural, and social paradigms, where “consumers are encouraged to seek out new information and make connections among dispersed media content.”
What is convergence culture participatory culture is an important part of media convergence?
Convergence culture is a theory which recognizes changing relationships and experiences with new media. Henry Jenkins is accepted by media academics to be the father of the term with his book Convergence Culture: where old and new media collide.
What is convergence in pop culture?
From Media Technology and Culture Change. Convergence Culture is a term coined by Henry Jenkins in his book Convergence Culture: Where Old and New Media Collide (2006). The term is used to describe a new era of transition where ‘new and old media collide’.
What is cultural convergence?
Cultural convergence is when stories flow across several kinds of media platforms and when readers or viewers can comment on, alter, or otherwise talk back to culture. Global convergence is when geographically distant cultures are able to influence one another.
What is convergence in new media?
Is convergence of modes blurring the lines between media?
Page 10 – Pool (1983b) foresaw that convergence of modes is blurring the lines between media, even between point-to-point communications, such as the post, telephone, and telegraph, and mass communications, such as the press, radio, and television.
What is media convergence?
I will argue here against the idea that convergence should be understood primarily as a technological process bringing together multiple media functions within the same devices. Instead, convergence represents a cultural shift as consumers are encouraged to seek out new information and make connections among dispersed media content.
What is “convergence culture”?
This issue throws it out in the open.”1 Welcome to convergence culture, where old and new media collide, where grassroots and corporate media intersect, where the power of the media producer and the power of the media consumer interact in unpredictable ways.
Will new media displace old media?
If the digital revolution paradigm presumed that new media would displace old media, the emerging convergence paradigm assumes that old and new media will interact in ever more complex ways. The digital revolution paradigm claimed that new media was going to change everything.