What is the difference between a prop and an eVar?

What is the difference between a prop and an eVar?

Props are traffic variables. eVars are conversion variables. Events are things that happen on your site and are tied to conversion variables. You can’t cross the two together, but can cross props and you can subrelate eVars.

What is eVars in Adobe Analytics?

Conversion Variables (eVars) The Custom Insight Conversion Variable (or eVar) is placed in the Adobe code on selected web pages of your site. Its primary purpose is to segment conversion success metrics in custom marketing reports. An eVar can be visit-based and function similarly to cookies.

What is SiteCatalyst tagging?

SiteCatalyst is Adobe’s software as a service application offering Web Analytics to tracking how visitors interact with your site.

How many eVars and props in Adobe Analytics?

Adobe supports up to 250 eVars, and only 75 props.

What is merchandising eVar?

Merchandising eVars let you assign the current value of an eVar to a product at the time a success event takes place. This value remains tied to that product, even if one or more new values are later set for that particular eVar.

What is tagging and tracking?

Tracking tags are a piece of code that is added to a website URL in order to provide richer analytics about web traffic and user behavior. Tracking tags can also be referred to as UTM codes.

What is website tagging?

In digital analytics, a tag is an element included on each webpage to be measured. The tag is a small piece of code that is inserted into the page’s source code. It allows the third-party analytics tool to log connections on its server. In digital analytics, the tag is used to refine analyses using segments.

How do I use props in Adobe Analytics?

Props using tags in Adobe Experience Platform Go to the Rules tab, then click the desired rule (or create a rule). Under Actions, click an existing Adobe Analytics – Set Variables action or click the ‘+’ icon. Set the Extension dropdown to Adobe Analytics, and the Action Type to Set Variables. Locate the Props section.

What is product finding method?

I define Product Finding Methods as the way that website/app visitors use to find products that they ultimately purchase. For example, if a visitor comes to your website and conducts a search and then finds a product they like, then search would be the Product Finding Method that should be associated with that product.

How do I track an Adobe Analytics campaign?

In order to view Campaign data in Analytics, you first have to enable Campaign reporting.

  1. Navigate to Analytics > Admin > Report Suites > > Edit Settings > Adobe Campaign > Adobe Campaign Reporting .
  2. Click Enable Campaign Reporting.