What is elaboration likelihood model of communication?
The Elaboration Likelihood Model (ELM), developed by Richard E. Petty and John T. Cacioppo in the early 1980s, is a twofold, or dual-process, model that describes how people choose to manage, either systematically or heuristically, information they encounter.
What are the elements of the elaboration likelihood model?
The model aims to explain different ways of processing stimuli, why they are used, and their outcomes on attitude change. The ELM proposes two major routes to persuasion: the central route and the peripheral route.
What does the elaboration likelihood model claim?
The main point of this approach is aptly suggested the subtitle of this page, “Hmmm, I’m thinking, maybe.” The Elaboration Likelihood Model (ELM; pronounced as EL-ummm) claims that a person’s route of thinking determines change. We are going to use the ELM as our major blueprint, so pay close attention.
What is the elaboration likelihood model ELM of persuasion?
The elaboration likelihood model of persuasion (ELM) is essentially a theory about the thinking processes that might occur when we attempt to change a person’s attitude through communication, the different effects that particular persuasion variables play within these processes, and the strength of the judgements that …
What is the elaboration likelihood model example?
For example, imagine you’re reading about a proposed soda tax in your city. If you’re a soda drinker, the elaboration likelihood model would predict that elaboration would be higher (since you would be potentially paying this tax).
What is the elaboration likelihood model quizlet?
The elaboration likelihood model proposes that two distinct routes of persuasion are used to process persuasive messages. Occurs when interested people focus on the arguments, consider facts and figures, and respond with favorable results.
What best describes the elaboration likelihood model theory?
Cacioppo and Petty’s Elaboration Likelihood Model Theory (ELM) seeks to explain how people process stimuli and how attitudes they develop from this influence their behavior. Faced with a persuasive message, an audience will process it using either a high or low level of elaboration.
What is an example of elaboration likelihood model?
For example there might be some advertisements that we hate, we don’t want to learn or remember the message from the advertisement and we are not being persuaded by it. The Elaboration Likelihood Model (ELM) explains how persuasion message works in changing the attitude of reader or viewer.
What is the elaboration likelihood model of persuasion quizlet?
What are the two routes to persuasion?
There are two primary routes to persuasion. The central route to persuasion uses facts and information to persuade potential consumers. The peripheral route uses positive association with cues such as beauty, fame, and positive emotions.
What is an example of the elaboration likelihood model?
Why is the elaboration likelihood model important?
The elaboration likelihood model explains how people can be persuaded to change their attitudes. When people are invested in a topic and have the time and energy to think over an issue, they’re more likely to be persuaded through the central route.